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We all know to take great care in what you show on Facebook. But most of us are worried about the PR value of the shot, not that what’s in our photo might be searched.Great selfie of cheerful group of people

And no, the search is not by the police (although they could) but by your local brand. According to DigiDay, when Coca-Cola was rolling out Gold Peak ice tea, they didn’t focus on search terms, but searched photos on Facebook, Instagram and Twitter.

They used and “image recognition engine” to identify who posted images featuring ice tea and their emotions. Those people were then served ads based on the kind of ice tea and emotion displayed.  DigiDay, Coca-Cola has seen a click-through rate of over 2%, which is 3 to 4 times the usual Gold Peak creative benchmark.

So the next time you hold up that beer can or wine bottle, just think who is analyzing your photo.

In this age of bite-size information, along comes a study that shatters the common thinking. We know people are reading less and want short, visual content. But what about CEOs?  Are they different? Group Of Business People Having Board Meeting

A report by Forbes Insights and the Deloitte Center for Industry Insights, CEO say the top two media they prefer for business insights are: Feature-length articles/reports and business books.

Interactive data visualization tools were ranked third, but infographics were dead last with 0% selecting that area for business insights.

Another surprising result was that C-suitors believe that the general news media and business publications typically provide the most valuable content. Half the survey group felt that it remains to read business insights in print.

In spite of this information, the One Minute Marketer(r) will continue to write blogs that can be read in a minute–it’s our brand promise.

Gen Z is all digital all the time. This generation of kids and teens (born 1996 to 2010) are rapidly moving into the marketplace. Are you ready? Notepad with generation z on the wooden table.

Defy Media and Adweek teamed up to find some interesting facts about this group of the newest generational target market category. Here are a few interesting facts about this newest marketing generation target:

  • Nearly all Gen Z use YouTube
  • 50% of Gen Z say they can’t live without YouTube
  • They would rather hear from a social media star rather than a mainstream celebrity about tech gadgets and beauty products.
  • Preferred platform for keeping in touch with friends is Snapchat; shopping recommendations is YouTube; News is Facebook; How-to info is YouTube by a mile; and a good laugh is YouTube as well.

Some have called this the “attention-driven economy,” you can’t do anything to irritate viewers of your video content. The ultimate ad blocker is loss of attention. Youtube on theNew iPad 3

One of the real issues is the quality of the streaming video. More than half of people who say they stop watching video due to poor picture quality. Some of the poor quality is the video itself and some is caused by the streaming service.  And that is the problem for marketers: There is no single cause for streaming issues, but the viewer gets frustrated the same for all issues.

The number one reason stop watching according to MUX (April 2017) is “Load time took too long” (85.1%); Re-buffering or stalling was neck and neck at 85.0% and playback errors caused people to stop watching 57.3%.

One thing you can do is make sure your video content is clean and the highest quality it can be.

According to Jeremy Kressmann of eMarketer, “regardless of the cause, one thing is clear for video advertisers and publishers: In today’s attention-driven economy, consumers aren’t going to stick around long if their viewing experience isn’t perfect.”

It’s hard to beat a cable or over-the-air video signal, and until streaming can, the future for video may be a bit blurry.

 

We all use dropdowns boxes every day on the internet. A dropdown (it is also called a pull-down menu, drop-down lists or drop-down box) is simply a list of items that appear when clicking a button or rolling over a button area.Software menu item with support and service command

It’s used for navigation of a site and for information-entering.

These are not the most sexy part of a website, but they are critical to user experience. According to the Nielsen Norman Group, the misuse of dropdowns creates usability problems and confusion.

  • Dropdowns do conserve on screen space. And most of us do know how to use a dropdown when we fill out a form. NN/G makes some good recommendations when working with dropdown boxes and dropdown menus.
  • Consistent Menus: Don’t change your look from one menu to another. Also avoid interacting menus. These are caused by options in one menu changing another menue.
  • Gray out unavailble options. Don’t remove,
  • Avoid super long dropdowns that require scrolling. You may need to re-think you menu if it gets too long and use a mega menu.
  • Avoid list when typing is faster. The example NN/G offered is when you are trying to enter your state.  Instead of listing 50 states, it may be easier to just enter NY for New York.

If you are trying to reach teens, you know you probably should not buy a newspaper ad. That was true in 1976 and today. You just don’t see kids pulling out the newsprint to find something to do or for information.iStock-619269222.jpg

If you are a college trying to reach teens or business recruiting teens for jobs, there are some new changes coming in how you approach this audience. Research by YouGov found that most teens prefer to hang out in person with friends, but a growing group, nearly 1 in 5, prefer video chat over face-to-face.

We are all using more and more mobile platforms to communicate, but teens are absolutely addicted to their phones.  The platforms teens prefer are Facetime and Skype. According to the study, “female teens were more likely than males to prefer video chats over real-life meetups” but the difference is only 4 percentage points difference.

So what does this mean? Well, don’t ask those teens to come into an interview, you may just want to interview them over Facetime. You may want to make sure the people who are reaching out to teens also are up on Facebook Live and Skype–definitely, don’t ask them to give you a call.

“Rapid transformation,” is what the CEO of Time Inc declared recently.  News on digital tablet. Contents are all made up

Time Inc publishes Sports Illustrated, Fortune, People and Time magazines. Time is re-positioning itself for the digital transformation of news and information. It’s not just in the organization’s content staff, but the magazine group is also “realigning” its sales staff. Time Inc recently laid off some 300 positions. On the other hand, a Time Inc human resource person was quoted as saying there will be a “hiring spree for digital sellers.”

Digital is not just impacting the content creators or marketing department. That is a given, but today the sales staff must be up on how digital impacts your organization as well as how to utilize digital to better sell your products, services or your mission.

You can’t “align on a strategy and vision and executive against that strategy” if the people are not ready to embrace digital tools and distribution technologies.