If you are not creating content, you don’t need to read this blog today.
However, research shows 4 out of 5 marketers are sharing content. For those who have realized content is the king of the marketing kingdom, now you need to decide how you distribute all that content–the medium is just as important as the message.
The top distribution channels are:
- Own website
- Social sharing
- Organic search
- Newsletters
- Press
- Paid search
- Display media
- Microsites
The only issue with some of these distribution channels is that they rely on people visiting a website. Unless you have a strong drive to your website strategy, you might find your content is sitting idle and the kingdom is empty. The Internet is not a passive medium. You still need to work it. Pitching your informational content is just as important now as it was 20 years ago.
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What’s the source for this list?