I heard it again on MSNBC, “the most-coveted demo of 18- to 34-year-olds…” What? I just heard that the demo was the hardest hit in the Great Recession with more than 20% unemployed, and even more underemployed. This is the coveted demo?
You would think the marketing press could get it right, but even they are in love with what the “younger generation” is buying. Right now, it looks to me like their boomer parents are doing the buying.
Apple has figured it out: They are selling the iPad2 on regular, old-fashioned broadcast television, in newspapers and in magazines (I just picked up a New Yorker magazine and the iPad2 had the back cover). Look around. This breakthrough technology is in the hands of people with gray hair (if the hair isn’t gray, they are coloring their hair).
As Emenim says, “I’m not afraid. To take a stand.” So finally take a stand. The broadcast networks are drying up trying to chase the coveted demo. When CBS realized that its core audience is older, it quickly rose to number 1 status. When the movie industry realizes the same thing, boomers will start going back to movies. The coveted demo to me is the one that is buying. Drink a Red Bull, tighten up your flip-flops, and start fishing where the fish are. Covet performance, not a fleeting perception.
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