The leading viral ad is not a funny chicken, a broken guitar, a crazy daredevil or a kid on a skateboard. It is a boomer guy with a blender.
According to Advertising Age’s Micheal Learmouth, “What’s remarkable about the top 10 is that viewers would voluntarily watch an ad 100 million times.” What is also remarkable is that Blendtec, a maker of high-end blenders ($400+), has the No. 1 position on Ad Age’s Viral Chart of most-viewed viral campaigns.
The commercial is a somewhat funny, but the key may be that it has been around in the same form for more than four years. Now that is consistency. The Blendtec ”Will It Blend” series features CEO Tom Dickson in a white lab coat stuffing iPhones and iPads into a Blendtec blender.
The Top 5 are: 1) Blendtec ”Will It Blend?;” 2) Evian “Live Young;” 3) Old Spice “Responses;” 4) Pepsi ”Gladiator;” and 5) Microsoft “Xbox Project Natal.”
What is interesting is that these are, for the most part, commercials that have gained a huge audience. The reach is incredible. However, what is more respectable is how brave these brands are to move into the viral world. Are you ready to blend up someone’s iPad?