There are times when you have to force the issue—especially with social media.
We’ve all heard the big fish stories of social media: Thousands of instant fans, tweeting and retweeting, posting and forwarding thousands of comments. The fact of the matter is that most social media sites have a modest amount of people and have to really work at building a base with enough audience to have an impact.
So I was not surprised walking through the Forum Shops at Caesar’s Palace in Las Vegas to find a social media kiosk. You could easily walk up and take your photo with the Forum in the background and post your location. Most kiosks sit unused, but this one had a number of people using during the 15 to 20 minutes I stood creeping on people. At one point there was a line three-deep.
Social media, just like all media, does not work in a vacuum (unless you are Ashton Kutcher and even he works the medium very hard). Like anything of value in life, it requires strategic thinking, innovative ideas, investment and hard work.