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Posts Tagged ‘local news’

The New York Times is going to put in what many are calling a “pay wall.”  And, I’m glad.  I want to pay for good content.  The only way to keep content “good” is to help defray the cost of reporters and editors. 

Nearly half of Americans say they get some local news and information on their cell phone or tablet computer.  The study, by Pew Research Center’s Internet and American Life Project, found that 23% said they would pay $5 per month for full local newspaper access; 18 % would pay $10 per month, 75% said they wouldn’t pay any amount.

The problem is that people feel that local news and information is already available for free—70% said the loss of a local paper would have a minimal impact.  People who currently pay for local news in some form tend to be white, female and older, with higher household income and education levels.  They also tend to be longtime community residents.

Other than a smile, I’ve never received anything of value for free.  You get what you pay for, and there always seems to be a hidden price.

It seems to me that the quality of news on the Internet is becoming more and more suspect.  I want quality news and reporting.   I wish the New York Times well—and I’ll pay for it.

Source:  John S. and James L Knight Foundation by Pew Research Center’s American Life  Project and Project for Excellence in Journalism.  January 2011.

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The New York Times is putting up what many are calling a “pay wall.”  And, I’m glad.  I want to pay for good content.  The only way to keep content “good,” is to help defray the cost of reporters and editors.

Nearly half of Americans say they get some local news and information on their cell phone or tablet computer.  The study, by Pew Research Center’s Internet and American Life project, found that 23% said they would pay $5 per month for full local newspaper access; 18 % would pay $10 per month, 75% said they wouldn’t pay any amount.

The problem is that people feel that local news and information is already available for free—70% said the loss of a local paper would have a minimal impact.  People who currently pay for local news in some form tend to be white, female and older with higher household income and education levels.  They also tend to be longtime community residents.

Other than a smile, I’ve never received anything of value for free.  You get what you pay for, and there always seems to be a hidden price.

It seems to me that the quality of news on the Internet is becoming more and more suspect.  I want quality news and reporting.  I wish the New York Times well—and I’ll pay for it.

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I was reading an article about a “new model” for online sports content.  It had three main points which are key to any media: “Local is Still King, Sources Matter Less and Breaking News is a Commodity.”

Checking local media, it seems we are stuck in the same mode back when I was working at a TV station.  News is moving faster, but local news seems in slo-mo.

The easy “filler” material is all online and on my phone (stock prices, farm markets, weather, national sports scores and highlights, traffic reports).  So why is local news still hanging on?  I recorded a local 6:00 pm broadcast a week ago and dissected the content.  So here is the breakdown:

  • Commercials……….11 minutes (36%)
  • News………………….8.5 minutes (26%)
  • Weather………………4.5 minutes (15%)
  • Opens/teases……….4 minutes (13%)
  • Sports…………………3 minutes (10%)

I knew most of the news prior to the newscast: national news is e-mailed to me by New York Times; Smartphone updates my weather; the one-minute stock report is updated instantly on my MyYahoo page (with my stocks, not general interest stocks); and the national sports scores are on my desktop.  Not much left.

Even typical “teases” (the anchors telling you what is coming up next) are stuck in the past.  The other day while watching the ABC morning show, I was frustrated that they kept  ”teasing” a funny video.  Instead of waiting to see it, I googled it and watched it before the live broadcast could show it.  Gone like a horse-drawn carriage.

News appetite is changing.  From my living room, it is easy to see that local news needs:

  • More local stories.
  • More local people (fewer official spokespeople)
  • Shorter stories
  • Less weather.  4.5 minutes on an 80-degree day is a waste
  • Less promo hype, more substance
  • More live, on-scene stories
  • Better audience targeting:  More boomer stories.  Less police chasing, and more relevant story chasing
  • Break up the breaks—too predictable

Today, traditional media must energize the news product. The 30-minute news show is still a strong franchise, but just like the blacksmiths of the early 1900s, you can hear more and more engines running.

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