I left a funny note for my daughter on her keys. She quickly snapped a picture of the note and shared it with her friends. I’m not sure what she said about me or the note, but the fact that she took a picture and shared it struck me. 
Watch teenagers at any gathering. They are snapping photos and posting instantly, sharing the event with those who are there and those who are not.
Have you seen Instagram used on a smartphone? Are you participating in Pinterest? Do you have a Facebook page? Photo sharing is a primary part of the mission statements of many of the best social sites.
Now observe a business event, chamber outing or nonprofit function. You will see photographers, but the sharing seems to be missing. Or, if it is shared it is days or weeks (or in the case of newsletter, months) later. The day of the newsletter with a couple of the photos of the most popular people in the shot is dead. It’s time to make an event of the event coverage. People can’t virtually attend unless there is a real story to be told through photography and immediacy.
So the next time you hold an event, don’t assign an event photographer. Assign an event social media photographer/poster and create an online event of the event that includes more photos faster.
