A physician friend of mine and a very smart marketer shared with me his story of being at a Ritz Carlton and asking one of the workers for their “Credo Card.” 
The employee had one, and insisted that the physician keep it. The Credo Card contains a Credo, a Motto, Three Steps of Service, Employee Promise and Service Values—all on a small fold-over mini-brochure the size of business card.
I love the idea that employees would all carry the credo card, but in creating the credo—the promise, the steps of service and service values—is a wonderful process of understanding on what values your business or organization is built. The second step of sharing those values with employees is another important step in the process.
The Credo Card is not magical. The secret is in its consistency and the way the company keeps it fresh for employees. So the next time you are in a Ritz-Carlton, go ahead and ask for the Credo Card. Or, better yet, watch how the values of the card are played out in the hotel every day.
