I’m a huge proponent of audio-visual linkage. If you say, “I drive through a neighborhood,” in your video, you should show a driving shot, not some random wallpaper video you happen to have to fill the space. To me, not following audio-visual linkage is like saying, “Yes,” but shaking your head no. It just doesn’t make sense or confuses the communications.
If you want to see an example, just watch your local news and mark how many times the video doesn’t really relate to what the reporter or anchor is saying. This also happens in print, presentations and PowerPoint slides. While working on an Iowa basketball game telecast, the play-by-play announcer, Bob Hogue told me he would prefer not to be on the sideline of the game and just comment watching it on TV just as the viewers were seeing it. It is simply, “Say dog, see dog.”
We all have trouble putting two sources of information together, especially when it comes to social media. Right now it is the wild west—”Just put it up and see what happens.” Thinking seems to be replaced with speed. Yes, speed thrills (when you receive something before it was expected), but speed also kills (fast, careless cars and surgeons).
Did the Department of Transportation “think” before referring drivers to a Twitter account while they were driving down the road? They were excited to promote their new social media outlet. These are the same people encouraging you not to be a distracted driver: Stop texting, emailing or talking on the phone while driving. Yet, they don’t seem to mind you checking your Twitter account in the car. It is a break in linkage between actions and words.
In full disclosure, I took this photo while driving—with my knees. If this blog were a TV ad it would say at the bottom, “Don’t attempt. Professional blogger/photographer on an open road.”