This is my 300th blog. I’ve written the equivalent of a novel over the last few years—about 80,000 words. I’ve been really struggling with this blog, as I search for deeper meaning. What does blogging mean?
I’m not sure if I have anything earth shattering, but here’s what I’ve learned: Blog 1 through 100 you write for others. It is fun and there is a lot of feedback. After 100 blogs, you must be writing for yourself. Unless you really love writing—the research, the exploration, the frustration of the blank page or what we call the “hungry monster”—you can’t keep it up week after week.
Blogs are easy to start. They are incredibly hard to sustain. It is just like everything in life and marketing. Things are easy to start, but incredibly hard to maintain over the long haul.
Few companies have the discipline: Apple, Disney (the parks are still incredibly clean), Nordstrom and Southwest. There are more, but it is a short list.
So maybe one of the key takeaways of this blog is that a key to success is consistency. It’s great to start things, but to be successful is to sustain the effort. I’ll let you know at blog 600 if I still feel that way. Thank you for reading.