I’m closing in on 300 blog posts. I predicted that out of all the post headlines, the “Danica Patrick Sexy Photo” blog would be the highest. I posted it in April. It is by far the most popular post of all. 
Guess which one will be next? This one. Why? It has the best-selling advertising words of all. There are some keywords in advertising, and they work now just like they did in ancient times.
Those words are:
- NEW
- FREE
- SEX
- YOU
- IMMEDIATE
- IMPROVED
- SAVE
As Don Draper says, “The most important word in advertising is new.” And the reason you know Don Draper of Mad Men is sex, and the fact the show is distributed on free TV (if you don’t count your cable bill). Free sex sells, especially if it is new.
