Memorial Day is over and so the real summer begins. And, for most of us that means we slow down or stop marketing all together.
I’ve heard all kinds of reasons: “Everyone is on vacation,” “Everyone is outside,” “Business is slow.” There are a hundred and one excuses to not market. Yet, there is one good reason to keep marketing no matter the time of the season — your competition.
It is true the summer is a bit different from other times of the year, but when everyone else is contemplating stopping their marketing, it could be the perfect opportunity for you to ramp it up a bit. That’s a zig while others are zagging philosophy.
Don’t let your guard down this summer. Others, including your competition, may not be on holiday the entire summer.
Oh the joy of summer crowds. Remind me to stay away from the beach in this photo.