The architect of Apple, the late Steve Jobs, is best known for his simplicity of design in products and marketing. To read current blogs and articles, “simplicity” seems to be a new trend in these complex times. It is not new; in fact Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”
The reason simplicity may seem like a new concept is that it has never been more important in our media-saturated, cluttered lives. Yet mission statements are onerous and impossible to memorize, newsletters are too long, and business writing is staid and jargon-loaded.
Simplicity is imperative in marketing, but it is just as important in our processes, procedures, directions, emails, speeches–in fact, everything. ” Keep it simple” is not just a battle cry, it should be a way of life for the New Year. 
Jony Ive, Apple’s designer of the most breakthrough products, said, “Simplicity isn’t just a visual style. It’s not just minimalization or the absence of clutter. To be really simple, you have to go really deep.” This quote is from Walter Isaacson’s book, Steve Jobs (nice simple title).
Make this the year you simplify your branding, your sales, your organization and your life. And, I promise to simplify this blog so that it takes never more than one minute to read. Simple.
