Women are in high demand. True marketers know that women have a large target on them when it comes to messaging. For example, we know that women are the decision-maker when it comes to healthcare decisions. In fact, a boomer mom makes healthcare decisions for her kids, spouse, herself and her parents. That is a lot of power when it comes to a target demographic.
Online, women also rule: More than 60% of online transactions are made by females. A comScore white paper, “Women on the Web,” says that women spend more dollars and have more transactions on the web, but account for less than half the Internet users.
And when women shop online, they want ads that have “money-saving offers,” according to ad server Unicast. Women appreciate interactive components, such as prize entries or quizzes, but when it comes down to messaging, we need to show this audience the money and how to save it.
According to e-Marketer, women represent 80% of household spending in this country. And that means women control $1.7 trillion annually in the US. That is a takeover. If you are selling something, why would you target anyone else?