- Time spent online in 2000 was 2.7 hours per week; in 2010 18 hours per week
- My kids won’t wear the wrist watches we got them for Christmas (they check the time on their cell phones)
- Number of daily newspapers in 2000, 1,480; in 2010, 1,302
- Books published in 2000, 282,242; in 2010, 1,052,803
- Top health website: WebMD with nearly 8% market share. #2 Righthealth.com; #3 Yahoo! Health. WebMD is also the top general health content site visited by physicians.
- Half of adults 50-64 use social networking sites. 26% of people 65+ use social nets.
- 60% of Americans get news from a combination of online and offline sources: Internet is now third-most-popular source behind local television news and national television news.
- Average time it takes a person to search the Internet following a doctor appointment is less than 20 minutes.
- The most time spent by mobile Internet users is doing e-mail (average 25 minutes per month); a little over 6 minutes for social networking; nearly 3 minutes for news.
- Average Facebook fan is worth a $137 ($270 is best case, $0 is worst case). Facebook fans participate with a brand 10 times per year.
- More than 60% of online transactions are made by women.
- Average US citizen watches 158 hours of TV per month.
- Direct-to-consumer drug advertising on TV and online was more than twice as effective than advertising on online alone.
- 61% of Americans believe customer service is more important in today’s economic environment and will spend 9% more with a company that provides a high level of service.
- Social media tactics are growing for small business, but most (around 30%) do not integrate or cross-sell social media in e-mail campaigns or on their websites.
Don’t worry, there will be no quiz over this material—at least not from this blogger, but from your customers and stakeholders there may be a few questions.
Sources: Newsweek Backstory; Marketing Charts, Hitwise, comScore, Pew Internet & American Life Project, Nielsen, eMarketer.