Who is blogging? According to Sysomos.com, the most active bloggers are people 1 to 35 years old (that demographic makes up 73.3% of the blogging population). Only 7% are in my age range—and that is ‘just’ older than 50 years old.
Sysomos.com analyzed more than 100 million blog posts. It found that there are an equal amount of men and women. Most bloggers are located in the U.S. (about 30 %). What the study didn’t differentiate is how many are business blogs and how many are personal blogs. Or, how many people start blogs and stop.
Rather than sending out sales e-mail after sales e-mail about your business, a blog allows you to be more authentic and complex in your messaging. There is more meat to your message than bun. The online space is rapidly evolving and new models for communications are emerging: A blog gets you in the electronic game.
If you have a “What’s New” section of your website, you should already be blogging to some extent. A blog does help build community and true relationships that can develop and grow over time. It can be one of the best tools for sharing information and expertise. And that is good for business on many levels.