I was watching a Google commercial on network television and something was nagging at me. It wasn’t the quality of the commercial because it was very well done. It wasn’t the message, because it was spot on. It wasn’t the television show I was watching. Then it hit me. Here is the ultimate in new media. It’s Google. The king of search, reaching out to a broad audience.
Google is advertising on traditional network television for its social efforts online and on Android phones. It seems that Google is turning to television for two reasons: 1) Google has too much invested in its social effort to put all its marketing eggs in one basket; and 2) when people are at the bottom of the awareness pyramid, nothing works better than a mass medium to drive awareness and interest.
Google, iPhone, iPad, Go Daddy Websites, Verizon smartphones are all turning to traditional media to make to make things happen. Now back to your regularly scheduled programming.


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