It is estimated that the prevalence of mobile is going to have a dramatic effect on email marketing programs. About 40% of respondents of a Marketing Sherpa/Vocus survey said they will design their emails to render differently on mobile devices. 
The real issue is that most said they have not integrated their mobile with other marketing efforts including social media, event marketing, direct mail, advertising, public relations and blogs. To me, the first step to bridging efforts into the mobile world is to make everything simpler and, of course, shorter. Here’s an email on my mobile device. Any longer and reading it would become a chore. Talk about a bad communications environment.
Marines say “Semper fi.” Marketing marines say, “Simplify.” Always shorter.












